On the morning of my daughter's kindergarten Easter party I hurried down the hall to her classroom a giddy smile on my face. I had packed 20 carefully stuffed Easter eggs as well as snacks for the class. I'd found time to put on a festive spring dress and sparkly sandals.
If your premium product isn't selling there's no shame in pushing low-end items to keep sales up. Just make sure that by going cheap you don't cheapen your brand.